juiceblog

The Truth About Juice (Part 1)

By: Adrienne Kimberley

Juice is all the rage in spring.

People looking to shed some winter weight or sluggishness crave the sweet, cooling lightness of fresh pressed juice. This is only natural; it is a season of new beginnings, rebirth and rejuvenation!

Yet, we recently noticed that there is an essential component missing from the Seattle juice community: a nutritionist. 

So, The JuiceBox has partnered with Urban Leaf, and we’re providing educational support to our juice cleansers. We want to maximize that feeling of aaah! post-cleanse, and we know it takes a smart approach. 

So how do you know if a juice cleanse is for you? What happens when you’re cleansing, and how do you navigate the challenges? 

These are legit and important questions!

Thus, we’ve created a five-part blog series that will tell you everything you need to know. You will learn how to prepare for a cleanse, how to make the most out of a cleanse for your body type and activity level, and how to disengage from a cleanse safely so you reap all of the benefits.


Juice can be amazing.

Juice can be a potent nourisher, but some juices may actually deplete your body of nutrients—eek! It all depends on the type of juice you drink, how it was processed and when you drink it.

Fresh squeezed vegetable and fruit juice contains loads of good stuff: vitamins, minerals, enzymes, phytochemicals, antioxidants, and electrolytes. When you drink fresh juice, you’re consuming the micronutrients of multiple fruits and vegetables at one time, and your body is flushed with vital, essential nutrients that it readily uses to build, repair and refresh your body.  

Moreover, nutrients work synergistically, and thus more effectively, when you consume whole foods or drink fresh juice; your body was literally designed to optimize nutrients that occur naturally in food. Supplements or fortified processed foods simply aren’t as effective (and most times, they’re useless). Drinking juice is one of the best ways to get the essential, diversified micronutrients your body needs.


What's the catch? 

There is a catch, I’m afraid. To reap the fantastic benefits of juice, it must be fresh squeezed, preferably hydraulically pressed (like at JuiceBox), and consumed ASAP! All that live, stunning goodness—the vitamins, antioxidants, phytochemicals and enzymes—are very fragile and sensitive to light, heat and processing.

Thus, if a juice is pasteurized or high pressure processed, exposed to room temperature for longer than an hour, or sitting on the grocery store shelf for weeks, the juice loses its vitality. The micronutrients are oxidized and enzymes are killed, completely wiping the juice of its health benefits!

So, say so long to the OJ from your local grocer and the waffle house, and be sure to only settle for the freshest juice available. And, do I even need to remind you to only choose organic, as-local-as-possible, produce?


Juice can’t replace well balanced meals. 

Next week we’ll discuss the best time to drink juice and how to prepare for a juice cleanse. But with that said, I want to be clear: juice cannot (and should never) replace food! A juice cleanse is not a diet, a magic pill, or even a good idea for some body types. Juice is a health enriching supplement and a juice cleanse is simply a tool for restoration. More about all this soon!